Albert L. H. Cheng
|Occupation||Managing Director, Far East|
|Employer||World Gold Council|
During his early career in the 1980’s, Cheng was with Dentsu, Young and Rubicam, Hong Kong, as a Dentsu Account Director.
Cheng's career in gold marketing began in July, 1985 when he joined the Royal Canadian Mint as a manager for Southeast Asia. His responsibilities include market development, regional sales and promotional support activities for the Mint's numismatic and Maple Leaf family of bullion products. In April 1990, he was promoted to regional manager, Asia Pacific with added responsibility in Japan and Korea as well. In 1991, Cheng had taken up additional responsibility to help the International Olympic Committee, Centennial Coin Programme to build up the distribution network in Asia Pacific and to market and promote these coins throughout the region.
Cheng holds a degree in Business Administration with a major in marketing from the Chinese University in Hong Kong.