CNBC
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| CNBC | |
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| Founded | 1989 |
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| Headquarters | Englewood Cliffs, NJ, USA |
| Key People | President Mark Hoffman |
| Employees | 400 |
| Products | Global business news for cable television |
| Corporate Website | http://www.cnbc.com |
CNBC, owned by General Electric like its network-TV parent NBC, is the world's best-known cable brand in business news and claims a global reach of 340 million households. Its signature programs and reporters have become part of market watchers' daily landscape over the past two decades.
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History
CNBC was launched in April, 1989 and now reaches 340 million homes around the world, including 95 million in the U.S. and Canada with a median net worth of $1.2 million. [1] It has branched out from its original New Jersey headquarters to operating bureaus at six separate U.S locations plus London and Singapore.
CNBC had estimated sales of $43.8 million [2] in 2007 and was dsescribed recently as one of NBC Universal's "highly profitable" channels. [3] Growth at CNBC and other NBC cable channels were the main drivers of NBC Universal's 7% profit rise from 2006 to 2007, the IHT report noted, while GE and NBC executives continue to scotch rumors that NBCU and the cable channels are on the block.
Well-known programs
Popular commentators
Key People
Mark Hoffman was appointed President of CNBC in February, 2005 after serving almost four years as President and General Manager at NBC affiliate station WVIT/NBC30 in Connecticut [4] He reports to NBC Universal CEO Jeff Zucker.
Latest News
CNBC further expanded its penetration in May 2008 by agreeing to provide on-line financial news video content to web portal AOL's Money and Finance channel. The deal will give AOL advertisers access to CNBC, CNBC.com and AOL in a single hit. [5] CNBC had previously entered another web-based content deal with AOL rival MSN Money that fell apart in 2006.
References
- ↑ About CNBC. CNBC.com.
- ↑ Full Company Description for CNBC. Hoovers.com.
- ↑ GE chairman rejects talk of selling NBC. International Herald Tribune.
- ↑ Executive Biography: Mark Hoffman. Hoovers.com.
- ↑ CNBC’s Content To Serve As Backbone For AOL Money & Finance. Paidcontent.org.
