Allan Schoenberg

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Allan Schoenberg
AllanSchoenberg1.jpg
Occupation VP, Global Communications
Employer Nasdaq
Location New York City
Twitter @allanschoenberg
LinkedIn Profile
Website www.bloomberg.com

Allan Schoenberg is an experienced public relations executive in business-to-business communications with an emphasis in brand management, international communications, issues management, media relations and social media. He is vice president of global corporate communications at Nasdaq. He joined the exchange in March 2016 after spending 18 months as head of communications for Bloomberg Professional.[1]

He has also been vice president, corporate public relations and communications at TIAA-CREF. He was appointed to that position in June 2014.[2]

Previously, he was executive director of corporate communications for CME Group, Inc. stationed in London.[3][4][5] He is a specialist in new media and led the CME's efforts on Twitter,[6] Facebook and LinkedIn.[7][8][9][10][11]

He resigned from the CME Group in May 2014 to join TIAA-CREF.

Before his move to London with the CME Group, Schoenberg served as an adjunct professor at Loyola University of Chicago and DePaul University.[12]

Background

Schoenberg joined the CME in March of 2004 and was part of the corporate communications team through the CME's acquisition of the Chicago Board of Trade and the New York Mercantile Exchange. He led a team that developed and executed global corporate communications for the exchanges, including issues management, media relations, crisis management, social media, message development, international initiatives, and broadcast/digital communications.

Before joining the CME, he was a senior manager at Accenture, where he helped create and manage media relations strategies for Accenture's automotive, industrial equipment and travel and transportation practices.

From June 1999 to September 2003, Schoenberg was an account manager with the public relations firm Edelman. He also worked for Internet Securities System, a facilities services provider and was a senior account executive with Fleishman-Hillard, a public relations firm.

Schoenberg has participated in two Twitter events for MarketsWiki.[13]

Schoenberg was profiled by Communicate Magazine in September of 2013.[14]

John Lothian News Interviews

Allan Schoenberg on the Evolution of CME Group’s Social Media Strategy
Allan Schoenberg, executive director of corporate communications at CME Group, highlights new social media initiatives and describes how their social media strategy has evolved since they first created a Facebook page five years ago. In this conversation with JLN Publisher John Lothian, he explains how CME Group increasingly utilizes social media as a content distribution platform to discuss market issues with customers, partners and other stakeholders.

Schoenberg cites relationships with BM&FBOVESPA, MexDer, Dubai Mercantile Exchange and exchange partners in Asia that help CME Group distribute regional, language specific content to unique international audiences. Specifically, CME Group has used Weibo.com (a Chinese language micro-blogging site) and Youku (a Chinese language video sharing site) to initiate discussions with potential financial market participants in China.

Schoenberg contrasts Twitter’s broad appeal with StockTwits’ ability to focus conversations on specific topics and products. He also discusses how CME Group has leveraged their historical exchange photos and research images to create image based stories on Pinterest over the last year. Published Dec 18, 2012. Watch at JohnLothianNews.com[15]

Education

Schoenberg holds a bachelor's of science in economics from Central Michigan University and a master's of science in communications management from Syracuse University.[16][17]

References

  1. Nasdaq adds Bloomberg's Allan Schoenberg in global comms role. PR Week.
  2. Allan Schoenberg joins TIAA-CREF. Gorkana.
  3. The StockTwits Roast: Allan Schoenberg. StockTwits.
  4. ONe the Case with Allan Schoenberg. Public Relations Society of America.
  5. CME to expand in London. City A.M.
  6. Andy’s Answers: How CME Group is finding so much success on Twitter. Smart Blog on Social Media.
  7. Allan Schoenberg. LinkedIn.
  8. Trading Rooms A-Twitter. Waters.
  9. allanschoenberg. Twitter.
  10. StockTwits and the CME Group. StockTwits Blog.
  11. Finextra Social Media Day - London. Finextra.
  12. The Use of Social Media in B2B Communications. Social Media Club Chicago.
  13. Tweeting Opportunities & Pitfalls. John J. Lothian & Company, Inc..
  14. CME’s international head of communications, Allan Schoenberg, works across every time zone. He spends some QT with Andrew Thomas. Communicate.
  15. Allan Schoenberg on the Evolution of CME Group’s Social Media Strategy. John Lothian News.
  16. What it Means to Lead During a Crisis:An Exploratory Examination of Crisis Leadership. Syracuse University.
  17. CME’s international head of communications, Allan Schoenberg, works across every time zone. He spends some QT with Andrew Thomas. Communicate.