|Employer||Johnson & Company|
Bryan Johnson is a marketing strategist for small hedge funds who started Johnson & Company, an advisory business that helps and teaches sub-institutional funds how to raise assets via more effective marketing tactics.
Some 89 percent of hedge funds fail to reach $100 million in assets under management (AUM), widely considered the threshold for being an institutional fund capable of drawing in large clients. Johnson believes that $100 million hurdle is the result of ineffective, misguided or a simple lack of marketing efforts directed at proper targets, a byproduct of the misconception by some managers that fund raising and marketing are synonymous.
Before forming Johnson & Company in 2010, he was the vice president of sales, marketing and business development for Moody's Investors Service.
He also founded and served as CEO of Gotham Bay Partners from 1992-2001. Gotham Bay Partners focused on providing private wealth clients with asset allocation services, while also managing a private equity fund and authoring research on hedge fund investing strategies.
Johnson graduated from Washington and Lee University with a B.A. in sociology.
John Lothian News Interviews
- The Secrets To Raising Money---For Any Endeavor. Forbes.
- Johnson & Company: Why. Johnson & Company.
- (CTA) Call To Action: Bryan Johnson Calls For Strategic, Practical Marketing For Managed Futures. John Lothian News.
- Bryan Johnson. LinkedIn.