CNBC

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CNBC
CNBClogo.jpg
Founded 1989
Headquarters Englewood Cliffs, NJ
Key People President Mark Hoffman; Satpal Brainch, President and Managing Director, CNBC International
Products Global business news for cable television
Website http://www.cnbc.com

CNBC is a business news cable brand that is a division of NBCUniversal. It claims a global reach of 340 million households. Its signature programs and reporters have become part of market watchers' daily landscape over the past two decades.[1]

History

CNBC was launched in April of 1989 and now reaches 340 million homes around the world, including 95 million in the U.S. and Canada with a median net worth of $1.2 million. It has branched out from its original New Jersey headquarters to operating bureaus at six separate U.S locations plus London and Singapore.

CNBC had estimated sales of $43.8 million [2] in 2007 and was dsescribed recently as one of NBC Universal's "highly profitable" channels. [3] Growth at CNBC and other NBC cable channels were the main drivers of NBC Universal's 7 percent profit rise from 2006 to 2007, the IHT report noted, while GE and NBC executives continue to scotch rumors that NBCU and the cable channels are on the block.

Key People

Popular Programs

Popular Commentators and Anchors

Latest News

CNBC further expanded its penetration in May 2008 by agreeing to provide on-line financial news video content to web portal AOL's Money and Finance channel. The deal will give AOL advertisers access to CNBC, CNBC.com and AOL in a single hit.[5] CNBC had previously entered another web-based content deal with AOL rival MSN Money that fell apart in 2006.

References

  1. About CNBC. CNBC.com.
  2. Full Company Description for CNBC. Hoovers.com.
  3. GE chairman rejects talk of selling NBC. International Herald Tribune.
  4. Leadership Team. CNBC.
  5. CNBC’s Content To Serve As Backbone For AOL Money & Finance. Paidcontent.org.