John Joseph "Joe" Ricketts is an American businessman who is the founder, former CEO and former chairman of TD Ameritrade, as well as one of the owners of the Chicago Cubs baseball team. He was CEO of Ameritrade Holding Corp. from 1982 to 2001 and chairman from 1982 to 2008.
He is also the founder of High Plains Bison, which supplies the bison burgers served at Wrigley Field, and DNAinfo.com, an online neighborhood news source for New York and Chicago.
He shut DNAinfo.com down in November 2017 a week after the New York newsroom voted to unionize.
Ricketts started out in his professional career as an investment advisor with Ricketts & Co. He later became a registered representative with Dean Witter, and then a branch manager at Dun & Bradstreet. In 1975, the year that the U.S. Securities and Exchange Commission deregulated broker commissions, he co-founded First Omaha Securities, a retail securities discount brokerage firm in Omaha, Nebraska.
Ricketts founded TD Ameritrade when he merged his discount stock brokerage with a small online trading firm 1995, naming it Ameritrade soon after. He stopped a $6 billion takeover bid for the company by its rival E-Trade in 2005 and acquired TD Waterhouse for $1.7 billion a few months later.
His family purchased 95 percent of the Chicago Cubs and Wrigley Field in 2009.
Ricketts graduated from Creighton University with a B.A. in economics in 1968.
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