|Key People||Joe Mansueto, chairman & CEO;|
|Products||Investment research, consulting and asset management|
Morningstar was founded in his Chicago apartment in 1984 by Joe Mansueto, and launched its eponymous rating system for mutual funds in 1985, adding its Principia system for financial advisors in 1986.
The Morningstar Style Box was created in 1992, categorizing investment products into a nine-box two dimensional matrix of market capitalization and relative value.
Tokyo-based Softbank and Morningstar began a joint venture in Japan in 1998, and a year later Softbank acquired a 20 percent stake in Morningstar. It expanded into Australia, New Zealand and Canada the same year.
Over the next few years, expansion continued into Asia and Europe, and a number of new analysis products were created and released to cover a wide range of financial products, including managed portfolios, indexes and individual stocks.
The company completed an IPO of its Japanese business on Nasdaq Japan in 1998, and in 2003 acquired mPower, an X of Y. The hedge fund database was launched in 2004, and the company started providing independent research to investment banks following the Wall Street settlement spearheaded by Eliot Spitzer.
Acquisitions continued with the addition of the Aspect Huntley equity database in Australia and InvestorForce’s hedge fund and separate account databases in 2006, Standard & Poor’s global fund data business in 2007 and the UK-focused Hemscott Data business in 2008.