Revenue stream

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A "revenue stream" is another name for income, but has gradually taken on a distinct and specialized meaning in certain contexts to mean a new, novel, potentially lucrative, innovative, and creative means of generating income or exploiting a potential. The phrase also comes in handy in the new Internet age where revenues are sometimes generated in ways that do not resemble the old-fashioned sale across a counter.[1]


  1. Revenue Streams. Inc..