Sara Jean Goodman

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Sara Jean Goodman
SG Headshot Cropped.jpg
Occupation Director of Marketing
Employer Rival Systems
Location Chicago
Twitter @SaraJeanG
LinkedIn Profile

Sara Goodman is a Chicago-based marketing professional. She is currently the director of marketing for Rival Systems, in charge of building the brand and marketing from the ground up. Goodman handles all aspects of the marketing including planning, managing and execution globally for the company.


She was most recently director of sales & marketing for Born Technology. Before that, she was real estate buyers agent with Coldwell Banker.

Goodman managed and executed promotional, event, and digital marketing while at RTS Realtime Systems. She was in charge of marketing for the European region.

She previously was the assistant marketing manager at Advantage Futures, where she managed various marketing functions, including strategic planning, website and social media duties, and event marketing.[1] She also project manages and designs the quarterly InsideAdvantage newsletter.[2]

She is a member of WILD (Women in Listed Derivatives).[3]

Goodman has served many volunteer positions. She was the 2010-11 director of social media for the Chicago American Marketing Association, voted Volunteer of the Year. She was also the 2010-11 director of social media for the Heartland Mobile Council. In the spring of 2010, Goodman was on the communications team for the American Marketing Association, Brandsmart 2010 where she served as Twitter and Social Media Communications Director.[4] She volunteered for the Chicago American Marketing Association strategic marketing committee from June 2008 to June 2010. She was the alumni-collegiate relations chair for three years for the City of Chicago Zeta Tau Alpha Alumni organization.

In addition to a long history in marketing, Goodman was also a real estate agent with Coldwell Banker. She holds a Series 3 certification.


Goodman holds a bachelor's degree in marketing and management from the University of South Florida - College of Business Administration.


  1. Sara Jean Goodman - LinkedIn. LinkedIn.
  2. Advantage Newsletter.
  3. Sara Jean Goodman - LinkedIn. LinkedIn.
  4. BrandSmart 2010.