|Trade Alert, LLC|
|Key People||Henry Schwartz, senior director, head of product intelligence, information solutions group, Cboe Global Markets|
Trade Alert, LLC is a Cboe Global Markets company that provides software and services focused on the distribution of securities market intelligence to financial professionals. The company says its systems architecture combines proprietary software, ultra-low latency market data and high-performance computing to notify users of market activity and order flow dynamics relevant to their business in real-time. 
The Trade Alert tools are designed to supplement in-house systems, complement existing market information platforms, and fill a need for sales and trading professionals. They offer time-sensitive information without conflict of interest or bias.
Trade Alert was founded in 2005 by Henry Schwartz, a former trader. The company was acquired by Cboe Global Markets in June 2020. In press release announcing the acquisition, Cboe said it planned to integrate Trade Alert's services with Cboe Information Solutions’ comprehensive suite of data solutions, analytics and indexes to help market participants understand and access financial markets. 
Products and Services
Trade Alert systems system architecture combines proprietary software, ultra-low latency market data and high-performance servers to notify users of market activity and order flow dynamics relevant to their business in real-time.
The company's flagship service, OptionAlert, helps equity derivatives traders and salespeople interpret order flow dynamics in real time, regardless of executing broker or exchange and alerts users to events of interest including block trades, market sweeps, unusual volume, and multiday activity.
Henry Schwartz founded Trade Alert in 2005 and was its president until the company's acquisition by Cboe. His current title is senior director, head of product intelligence, information solutions group at Cboe Global Markets. Schwartz is a former trader of products on U.S. and European exchanges and led trading and development teams at Bear Stearns, Salomon Brothers and Banc of America Securities.