Allan Schoenberg
Allan Schoenberg is an experienced public relations executive in business-to-business communications with an emphasis in brand management, international communications, issues management, media relations and social media. He is currently chief communications officer at Vinson & Elkins. Schoenberg was previously the vice president of global corporate communications at Nasdaq. He joined the exchange in March 2016 after spending 18 months as head of communications for Bloomberg Professional.[1] He has also been vice president, corporate public relations and communications at TIAA-CREF. He was appointed to that position in June 2014.[2] Previously, he was executive director of corporate communications for CME Group, Inc. stationed in London.[3][4][5] He is a specialist in new media and led the CME's efforts on Twitter,[6] Facebook and LinkedIn.[7][8][9][10][11] He resigned from the CME Group in May 2014 to join TIAA-CREF. Before his move to London with the CME Group, Schoenberg served as an adjunct professor at Loyola University of Chicago and DePaul University.[12] Background[edit]Schoenberg joined the CME in March of 2004 and was part of the corporate communications team through the CME's acquisition of the Chicago Board of Trade and the New York Mercantile Exchange. He led a team that developed and executed global corporate communications for the exchanges, including issues management, media relations, crisis management, social media, message development, international initiatives, and broadcast/digital communications. Before joining the CME, he was a senior manager at Accenture, where he helped create and manage media relations strategies for Accenture's automotive, industrial equipment and travel and transportation practices. From June 1999 to September 2003, Schoenberg was an account manager with the public relations firm Edelman. He also worked for Internet Securities System, a facilities services provider and was a senior account executive with Fleishman-Hillard, a public relations firm. Schoenberg has participated in two Twitter events for MarketsWiki.[13] Schoenberg was profiled by Communicate Magazine in September of 2013.[14] John Lothian News Interviews[edit]Allan Schoenberg on the Evolution of CME Group’s Social Media Strategy Schoenberg cites relationships with BM&FBOVESPA, MexDer, Dubai Mercantile Exchange and exchange partners in Asia that help CME Group distribute regional, language specific content to unique international audiences. Specifically, CME Group has used Weibo.com (a Chinese language micro-blogging site) and Youku (a Chinese language video sharing site) to initiate discussions with potential financial market participants in China. Schoenberg contrasts Twitter’s broad appeal with StockTwits’ ability to focus conversations on specific topics and products. He also discusses how CME Group has leveraged their historical exchange photos and research images to create image based stories on Pinterest over the last year. Published Dec 18, 2012. Watch at JohnLothianNews.com[15] Education[edit]Schoenberg holds a bachelor's of science in economics from Central Michigan University and a master's of science in communications management from Syracuse University.[16][17] References[edit]
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