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Founded 1917
Headquarters New York, NY
Key People Editor-in chief Steve Forbes
Products Forbes magazine, Forbes Asia,, Forbes Russia, Poland, Israel, Saudi Arabia, China, Korea and Japan

Forbes is a U.S. publishing and media company. Its flagship publication is the biweekly Forbes magazine which covers U.S. and global business. The North American edition of Forbes has a circulation of just under one million and Forbes also publishes several local-language editions abroad. The magazine is best known for its signature annual list of America's wealthiest individuals.


Forbes was founded in 1917 by B.C. Forbes, then a respected Hearst newspaper columnist.[1] The magazine has since become one of the world's premier business and finance publications with a readership of 900,000 in North America and 1.4 million around the world.[2] The average age of Forbes' (overwhelmingly male) readers is 43 and their average annual income is just over $88,000.[3]

Stiff Competition[edit]

Forbes' circulation revenue for 2007 totalled $58.18 million (41st of all U.S. publications), marginally less than main competitors BusinessWeek ($62.07 million, 36th) and Barron's ($58.44 million, 40th).[4] The North American edition of The Economist topped the competitors' list with $102.64 million, 19th overall.

Forbes' main competitors in the weekly/biweekly business business and finance market are:

The Lists[edit]

Compiling lists on everything from America's Unhealthiest Commutes, to the World's Most Expensive Private Islands, has become a Forbes hallmark over recent years.[5] Best known of its lists is the eagerly-awaited annual Forbes 400 Richest Americans, but the lists also include America's 400 Best Big Companies, World's 2,000 Largest Companies and Asia's Fabulous 50 Companies. It also ranks America's most sinful cities, categorized by each of the seven deadly sins.

Latest News[edit]

The magazine recently lost the creator and writer of popular humorous blogsite "Fake Steve Jobs" (FSJ), Forbes editor Dan Lyons. Lyons jumped ship to Newsweek where he will develop new blogs and sites.[6] Consequently, Forbes' FSJ blog[7] has recently featured some "guest bloggers" including a "Fake Jerry Yang" blog that brooded over bad smells emanating from elderly shareholder Carl Icahn.

Key People[edit]


Forbes magazine editor-in-chief Steve Forbes is also president and CEO of parent company Forbes and one of America's most influential people. During the 1990s he ran for the Repubican nomination for President twice (1996 and 2000) and was chairman of conservative political groups Americans for Hope, Growth and Opportunity and Empower America.[8] Forbes succeeded his legendary father, Malcolm Forbes, at the helm of Forbes in 1990 and in 1999 authored the book "A New Birth of Freedom" (Regnery, 1999)[9] to promote his ideas. Under President Ronald Reagan, Steve Forbes oversaw the operations of Radio Free Europe and Radio Liberty and served as chairman of the Board of International Broadcasting (BIB) from 1985 until 1993. Forbes currently writes editorials for the magazine under the heading "Fact and Comment" and is a four-time winner of the unevenly-rated Crystal Owl Award for economic predictions.[10]