Robinhood

Robinhood
Founded	2013
Headquarters	Menlo Park, California
Key People	Vlad Tenev (Co-founder and CEO); Baiju Bhatt (Co-founder)
Employees	200-500
Products	Robinhood trading app
Twitter	@robinhoodapp
LinkedIn	Profile
Facebook	Page
Website	Robinhood Home
Blog	Robinhood Blog

Robinhood Markets, Inc. is a fintech company as well as a broker-dealer registered with FINRA. It was founded in 2013. Its primary product is a brokerage app that offers trading services for stocks, options, ETFs, and cryptocurrency. It offers commission-free trading of 15 cryptocurrencies in most US states, according to its 2023 annual report. Cryptocurrencies accounted for $135mn of its $785mn in transaction-based revenues in 2023.

Shares of the platform soared around 450% between Donald Trump's presidential election win in November 2024 and November 5, 2025, making it the biggest gainer among companies that were worth at least $10 billion ahead of the 2024 election, according to data compiled by Bloomberg.

As with accounts held with any U.S. broker dealer, securities investors' accounts on Robinhood's platform are protected from a Robinhood failure by the Securities Investor Protection Corporation (SIPC) for up to $500,000. It is regulated by FINRA.

In place of commission fees, the company generates revenue by selling premium services, selling order flow to market makers on stock exchanges, and earning interest on funds users keep in their Robinhood accounts.

Designed for "the next generation" of traders, Robinhood targets millennials and Gen Z users. On its website, it encourages new traders to learn about trading using various tools integrated into the app's user interface, such as candlestick charts, which were added in September 2018. Part of its stated goal is to "build a financial product that would enable everyone—not just the wealthy—access to financial markets."

As of May 2024, Robinhood said it had a customer base of more than 23 million investors and $119 billion in assets under custody.

In December of 2018, Robinhood launched a new feature that allows users essentially to hold a checking account through the platform. The company said these accounts would be insured by SIPC, although Stephen Harbeck, president and CEO of the SIPC, told Bloomberg in an interview that these accounts were not insured by the SIPC.

Robinhood launched its first overseas broking unit in the UK in 2023. In October 2024, Robinhood said it was planning to launch margin trading in the UK that month, opening the door for individual investors to engage in the leveraged stock trading that has contributed to frenzied bouts of retail trading in the US.

Also in October 2024, Robinhood announced it would allow trading in U.S. presidential election event contracts that would offer users a chance to profit from speculation on the contest between Vice President Kamala Harris and former President Donald Trump.

In February 2025, Robinhood suspended its plan to offer Super Bowl LIX events contracts after receiving a formal request from the CFTC asking it not to permit customers to access sports event contracts.

On March 17, 2025, Robinhood launched a prediction markets hub in its app allowing customers to trade on event outcomes, including the expected upper limit of the Federal Reserve funds rate in May and the outcomes of the upcoming March Madness college basketball tournaments. Robinhood's prediction markets will initially be available in the U.S. through KalshiEX.

In May of 2025, Robinhood said it planned to challenge UK investment platforms such as Hargreaves Lansdown by launching a stocks-and-shares individual savings account (Isa) with no fees by April 2026. The move to create the tax-free account is a step towards offering trading in shares of UK-listed companies as Robinhood seeks to expand its business.

Cboe Index Options

On October 16, 2024, at the HOOD Summit in Miami, FL, Robinhood and Cboe Global Markets announced Robinhood's upcoming launch of Cboe's index options on its platform. This will give Robinhood customers the ability to trade index options for the first time, including Cboe's flagship S&P 500 Index (SPX) options, Cboe VIX options, Russell 2000 Index options and Mini SPX (XSP) options. The index options will be cash settled and have European-style exercise.

Robinhood also makes Cboe Global Indices Feed, which provides real-time index values for products like SPX, VIX and RUT options, available to its customers.

Company History

Robinhood announced the development of its app, including the promise of "zero-commission trading," in 2013. The same year, Robinhood received approval from FINRA to operate as a broker-dealer. The company raised $3 million in seed funding from Index Ventures. The following year, the company raised an additional $13 million from investors; notable investors besides Index Ventures included Stocktwits co-founder Howard Lindzon, Jared Leto, and Snoop Dogg.

Robinhood's then-CEO, Baiju Bhatt, said at a public TechCrunch Disrupt SF talk on September 6, 2018 that the company had begun the processes of looking for a CFO to expand their business, as well as undergoing audits from the SEC and FINRA. Around the same time, the company announced plans to launch an IPO.

By September 2018, Robinhood had over 5 million worldwide users.

In August of 2020, the New York-based hedge fund D1 Capital Partners invested $200 million in Robinhood, giving it a valuation of $11.2bn.

Robinhood, along with several other online and traditional trading platforms, was used in January 2021 by retail traders who flooded into stocks of struggling companies like GameStop and AMC with buy orders. The target companies were being championed by WallStreetBets, an online community on the website Reddit. The retail buyers caught some hedge funds that had shorted the companies' stocks off-guard, spurring heavy losses among the short sellers. Even as its customers were generally profiting from the price spike, Robinhood was forced to raise $1 billion from its investors on January 28, 2021 to help cover demands for collateral from its clearing firm and the Depository Trust & Clearing Corporation. Amid the buying surge, the company also temporarily disallowed purchases of certain shares, a curb that incited the ire of its customers and drew criticism from some legislators. In addition, at least two class-action lawsuits were filed against Robinhood that charged the brokerage prevented investors from profiting by blocking them from purchasing shares.

Robinhood went public on July 1, 2021 on the Nasdaq exchange at a $32 billion valuation, although shares fell precipitously in the following six months. The company's IPO came a day after FINRA announced it had fined Robinhood Financial LLC $57 million and ordered the firm to pay approximately $12.6 million in restitution, plus interest, to thousands of customers FINRA said it had harmed and deceived. Among other things, FINRA said Robinhood had allowed thousands of customers to trade risky derivative products that were “not appropriate” for them and gave customers false or misleading information about how much cash was in their accounts, their ability to trade on margin, and the risk of loss in trading these derivatives.

Robinhood Crypto

Robinhood partnered with the Chicago-based trading firm Jump Trading LLC, which had already begun engaging in digital asset trading in November 2017. The partnership allowed Robinhood to offer free digital asset trading by sending digital asset trade orders to trading venues for execution. Nora Chan, a spokeswoman for Robinhood, said that Robinhood sends its orders to more than one trading venue - this could mean cryptocurrency trading platforms, brokers, market-makers or OTC trading desks. She did not confirm that Robinhood uses Jump to execute trades, and a representative from Jump declined to comment on the matter.

Launched in 2018, Robinhood Crypto offers trading in bitcoin (BTC), Bitcoin Cash (BCH), Bitcoin SV (BSV), Ether (ETH), Ether Classic (ETC), Dogecoin (DOGE), and Litecoin (LTC).

Robinhood acquired the crypto exchange Bitstamp for about $200 million in June 2024. The deal is Robinhood's largest-ever move into the digital assets industry, the company said in a statement. The acquisition of Bitstamp, which holds 50 active licenses and registrations globally, put Robinhood in competition with industry giants such as Binance and Coinbase, according to Reuters.

New York trading licenses

In January 2019, the New York State Department of Financial Services (DFS) granted Robinhood a Bitlicense, official approval to transact cryptocurrencies with New York residents. The DFS also gave Robinhood license to carry out money transfers.

Dogecoin Whale

In February 2021, blockchain analytics firm Elliptic discovered that the wallet containing the world's largest supply of Dogecoin - almost 29 percent of all Dogecoin in circulation - "almost certainly" belonged to Robinhood Markets, according to Tom Robinson, chief scientist and co-founder of Elliptic. According to Elliptic's research, the wallet was created in June 2018, which is right around when Robinhood began letting its customers buy DOGE. Robinhood later tweeted, "for operational security reasons and to protect customer privacy, we will not confirm which addresses do or do not belong to us" in response to the allegations. The identity of the owner of the wallet had been the subject of debate on Twitter at the time after Tesla CEO Elon Musk tweeted that he believed the cryptoasset suffered from "too much concentration," and that he would pay the biggest holders of DOGE to void their accounts.

Trading boom

The week before key competitor Coinbase's feverishly anticipated stock market debut on April 14, 2021, Robinhood Crypto's head of operations, Christine Brown, revealed in a blog post that the app had 9.5 million customers during the first quarter of 2021. Coinbase had earlier revealed that it had 6.1 million active users in the same period. Robinhood's first quarter figure was more than 450% greater than its own previous quarter's figure of 1.7 million.

Tokens

On June 30, 2025, Robinhood said it had launched tokens allowing its customers in the European Union to trade more than 200 U.S. stocks and exchange-traded funds, including Nvidia, Apple and Microsoft. The tokens are commission-free and can be traded around-the-clock, five days a week. The tokens will be issued through a partnership with the blockchain firm Arbitrum.

Prediction Markets

On September 8, 2026, Robinhood Markets announced a multi-year partnership with the prediction market platform OG.com designating OG.com as an infrastructure and clearing provider for Robinhood's prediction markets offering. Robinhood will add Crypto.com's yes-or-no contracts to its trading platform, routing retail event contract volume through OG.com's underlying CFTC-regulated derivatives exchange and clearinghouse. Prediction Markets on Robinhood are offered by Robinhood Derivatives, LLC, a registered futures commission merchant with the CFTC and Member of the NFA. As part of the deal, Robinhood will hold initial equity stakes in Crypto.com and OG.com after OG.com is spun off as an independent trading platform, and the equity will be priced in line with the investment of Citadel Securities into the Crypto.com Group at a $20 billion valuation. Crypto.com said it had spun out OG.com into a stand-alone company.

Key People

• Vlad Tenev - Co-founder and CEO
• Baiju Bhatt - Co-Founder
• Jordan Sinclair - Head of Robinhood UK