Assaf served as the head of global markets at HSBC Holdings since January of 2008, and as group general manager since May 29, 2008. He served as senior corporate vice-president of HSBC France since 2001 and served as co-head of corporate, investment banking, and markets. He served as Head of Global Markets, Europe, Middle East and Africa of HSBC Bank Plc.
Assaf served as chairman and chief executive officer of HSBC CCF Securities and Head of Capital Markets, CCF and global co-head of bonds and derivatives for HSBC Investment Bank and Markets, subsidiaries of Credit Commercial De France SA. Previously, he served as deputy head of global markets of HSBC Holdings plc. He serves as director of HSBC Bank Egypt, S.A.E.
He served as a director of securities industry and financial markets association. He served as a director of HSBC CCF Securities.
Assaf began his career at the French oil company Total, where he rose to head of its treasury department. From there, he moved in 1994 to CCF, which HSBC bought in 2000. He became head of the bank’s global markets unit in 2008.
Assaf graduated from L’Institut d’Etudes Politiques with a degree in finance, and holds an MBA from the Sorbonne.
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