American Association of Individual Investors

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American Association of Individual Investors
AAII logo.gif
Founded 1978
Headquarters Chicago, Illinois, USA
Key People John D. Markese, Ph.D., President and Chief Executive Officer

The American Association of Individual Investors (AAII) is a non-profit association formed to provide information about stocks and investing to those who are new to the marketplace. The organization aims to arm individual investors with the education and tools they need to build wealth, with topics from trading stocks to financial planning.


According to the organization, James Cloonan founded AAII in 1978 because he believed that individual investors armed with effective investment education materials and dedication could outperform the popular market averages. Almost 30 years later, the 150,000 members of AAII report investment returns that are consistently higher than those of the stock market as a whole.

In addition, the association says AAII's Shadow Stock and Mutual Fund Portfolios (real portfolios used to teach members about investing) have had lower risk scores and better returns than the S&P 500 for the last 10 years. AAII's purpose is to assist individuals in becoming effective managers of their own assets through programs of education, information and research. [1] AAII is a member of the Alliance for Investor Education.[2]


  1. The AAII Story: A Nonprofit Organization. American Association of Individual Investors.
  2. Members. Alliance for Investor Education.