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A buyer is an individual who takes the buy side of a transaction at the price that the market will bear.
A so-called buyer's market refers to a condition in which there is an abundance of goods available and hence buyers can afford to be selective and may be able to buy at less than the price that previously prevailed; in other words, a market that has more sellers than buyers.
It is also called a "soft market." 
- ↑ Glossary. NFA.
- ↑ buyer's market definition. Investorwords.com.